Fredy Rauda, Autor Publicidad en Internet

How to Define Effective Goals for a Winning Digital Marketing Strategy

by Fredy RaudaSin categoría 3 April, 20253 April, 2025No Comments

A strong digital marketing strategy starts with setting clear and measurable goals. These should align with the overall business vision and can include increasing website traffic, improving conversion rates, strengthening brand presence, or boosting sales. How to Define Effective Goals and KPIs Let’s go through a practical exercise on defining goals and KPIs. Imagine you …

Integrate Digital Measurement and Analysis Tools into Your Business to Better Understand Your Users

by Fredy RaudaDigital Tools 2 September, 20244 September, 2024Comments are Disabled

You own a store or business and want to understand the needs of your target audience. Imagine this scenario: a potential customer is standing outside your store, sees a sign inviting them to come in, and decides to do so. They browse your products, compare some prices, talk to your staff to clear up a …

8 Pillars of a Solid Digital Marketing Strategy

by Fredy RaudaMarketing Strategy 2 September, 20244 September, 2024Comments are Disabled

Imagine you have a business with an incredible product, something you know has the potential to change people’s lives. You’ve worked hard to perfect it, investing time, effort, and resources, but when you launch it to the market, you realize that sales are not as high as you expected. The problem isn’t the product; it’s …

The User at the Center of Your Marketing Strategy

by Fredy RaudaMarketing Strategy 2 September, 20244 September, 2024Comments are Disabled

When we first study Marketing, one of the basics we learn is Philip Kotler’s famous 4Ps: Product, Price, Place, and Promotion. These four variables are essential, but often in practice, we focus so much on them that we overlook something crucial: the user. Imagine you’ve developed an outstanding product with a competitive price. You’ve placed …